Privacy Policy

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Last updated: 30 January 2026

 

EKKO Ltd (“we”, “us”, “our”), trading as EKKO Loop and EKKO Sales, is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect personal information when you interact with us through our website, messaging services (including WhatsApp and SMS), and other communications.

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1. Who We Are

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Business name: EKKO Ltd

Phone number: 0161 549 4514

Registered address: 124 City Road, London, EC1V 2NX, United Kingdom

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2. Information We Collect

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We may collect and process the following personal information:

 

• Name (if provided)

• Phone number

• Message content sent to us via WhatsApp, SMS, or other messaging platforms

• Appointment or enquiry details

• Business-related information voluntarily provided by you

• Technical data such as message timestamps and interaction history

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We only collect information that is necessary to provide our services.

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3. How We Collect Information

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We collect information when you:

 

• Contact us via WhatsApp, SMS, phone, or online forms

• Interact with our automated or AI-assisted messaging systems

• Request information, services, or support
  
  This includes information collected when you access or use the EKKO Loop platform, dashboard, or client portal.

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4. Why We Collect Your Information

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We collect and use personal data for the following purposes:

 

• To respond to enquiries and messages

• To provide customer support and business information

• To send appointment confirmations, reminders, and follow-ups

• To improve our services and communication quality

• To comply with legal and regulatory obligations

 

5. Automated & AI-Assisted Messaging

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Some messages may be generated or assisted by automated systems or artificial intelligence to provide faster and more accurate responses.

 

• AI systems do not make decisions with legal or financial impact

• Conversations may be reviewed to improve service quality

• No automated profiling is used for marketing without consent

 

6.  Legal Basis for Processing (UK GDPR)

 

We process personal data under one or more of the following lawful bases:

 

• Consent – when you initiate contact or opt in to messaging

• Legitimate interest – to respond to enquiries and provide services

• Contractual necessity – where required to deliver a requested service

• Legal obligation – where required by law

 

7. Sharing Your Information

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We do not sell or rent personal data.

We may share information with trusted third-party service providers only where necessary, including:

 

• Messaging and communications providers (e.g. WhatsApp, SMS platforms)

• Hosting, automation, and analytics services

• Regulatory or legal authorities if required by law

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All third parties are required to process data securely and lawfully.

 

8. Data Storage & Security

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We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or disclosure.

 

Data is stored securely and retained only for as long as necessary for the purposes outlined in this policy.

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9.  Your Rights

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Under UK GDPR and applicable data protection laws, you have the right to:

 

• Access your personal data

• Request correction of inaccurate data

• Request deletion of your data

• Object to or restrict processing

• Withdraw consent at any time

 

To exercise your rights, contact us using the details above.

Where EKKO Loop is used by client businesses to communicate with their customers, EKKO Ltd acts as a data processor on behalf of the client, and the client remains the data controller responsible for obtaining valid consent and complying with UK GDPR and PECR.

 

10. Children’s Data

Our services are not intended for individuals under the age of 18. We do not knowingly collect data from minors.

11. International Data Transfers

Where data is processed outside the UK, appropriate safeguards are in place to ensure compliance with data protection laws.

12. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

EKKO Ltd

 124 City Road, London EC1V 2NX

  0161 549 4514​

 

Legal Disclaimer

The information provided by EKKO Ltd is for general informational purposes only. While we aim to ensure that all information is accurate and up to date, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, or suitability of any information provided.

Communications may be automated or AI-assisted and should not be considered professional, legal, financial, or medical advice.

EKKO Ltd shall not be liable for any loss or damage arising from reliance on information provided through our communications or services.

By contacting us or using our services, you acknowledge and agree to this disclaimer.