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Terms & Conditions

TERMS AND CONDITIONS

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Last updated: 29 January 2026

These Terms and Conditions (“Terms”) govern the use of the EKKO Ltd website, platform, and services, including AI-powered messaging and WhatsApp automation services.

By accessing or using our website or services, you agree to be bound by these Terms. If you do not agree, you must not use our services.

 

1. About Us

 

EKKO Ltd

Registered Address: 124 City Road, London, EC1V 2NX

Telephone: 0161 549 4514

EKKO Loop and EKKO Sales are trading names of EKKO LTD, a company registered in England and Wales.

 

EKKO Ltd provides AI-powered automation, messaging, and digital workflow services to businesses.

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2. Services Provided

 

EKKO Ltd provides, but is not limited to:

 

  • AI receptionist and automated messaging services

  • WhatsApp-based customer communication

  • Workflow automation and system integrations

  • Data handling and conversational routing

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Services may change, improve, or be withdrawn at any time without notice.
Where a Client has entered into a separate written agreement with EKKO Ltd (including but not limited to a Services Agreement, Subscription Terms, Data Processing Agreement, or AI & Automation Addendum), those agreements shall take precedence in the event of any conflict or inconsistency with these Terms.

 

3. AI Services Disclaimer

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The Client acknowledges that:

 

  • AI-generated messages are produced automatically using artificial intelligence.

  • AI responses are based on information supplied by the Client and user inputs.

  • AI responses may be inaccurate, incomplete, outdated, or inappropriate in certain situations.

 

AI services do not replace human judgment, professional advice, or customer service staff.

 

EKKO Ltd does not guarantee accuracy, suitability, or correctness of AI-generated outputs.

 

4. Monitoring & Human Oversight

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EKKO Ltd may monitor system performance and message flows for operational, quality, and security purposes.

However:

 

  • EKKO Ltd is not responsible for reviewing or approving individual messages before delivery.

  • Monitoring does not constitute acceptance of responsibility for message content.

 

The Client remains responsible for all communications sent on their behalf.

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5. WhatsApp & Third-Party Platforms

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The Client understands and agrees that:

 

  • WhatsApp messaging is delivered via third-party providers (including but not limited to WhatsApp and Twilio).

  • EKKO Ltd does not control message delivery, platform uptime, delays, suspensions, or policy enforcement.

  • WhatsApp may display branding, verification status, or business profile details in accordance with its own policies.

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EKKO Ltd is not liable for message failures, delays, restrictions, or account suspension imposed by third parties.

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6. Client Responsibilities

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The Client is solely responsible for:

 

  • Ensuring all customer data is lawfully obtained

  • Obtaining valid consent for WhatsApp and automated messaging

  • Compliance with all applicable laws and regulations

  • Accuracy of business information supplied to the system

  • Reviewing and maintaining AI instructions, tone, FAQs, and handoff rules

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EKKO Ltd is not responsible for incorrect, misleading, or unlawful Client-provided information.

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7. Legal & Regulatory Compliance

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The Client confirms compliance with, including but not limited to:

 

  • UK GDPR and Data Protection Act 2018

  • PECR (Privacy and Electronic Communications Regulations)

  • WhatsApp and messaging platform policies

  • Local laws in all operating jurisdictions

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EKKO Ltd accepts no liability for Client non-compliance.

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8. Data Protection

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EKKO Ltd processes data only as necessary to deliver services.

 

The Client remains the data controller for all customer data processed through the platform.

 

EKKO Ltd acts as a data processor only and does not assume responsibility for Client data misuse.

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9. Limitation of Liability

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To the fullest extent permitted by law:

 

  • EKKO Ltd shall not be liable for indirect, incidental, consequential, or economic losses.

  • This includes loss of revenue, bookings, customers, reputation, or goodwill.

  • EKKO Ltd is not liable for AI decisions, customer misunderstandings, or automated responses.

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Total liability, if any, shall not exceed the fees paid by the Client in the previous three (3) months.

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10. Indemnity

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The Client agrees to fully indemnify and hold harmless EKKO Ltd, its directors, employees, and partners against any claims, losses, fines, penalties, legal costs, or damages arising from:

 

  • Customer disputes or complaints

  • Messaging without valid consent

  • AI-generated content sent on the Client’s behalf

  • Breach of laws or platform policies

  • WhatsApp account suspension or restriction

This indemnity survives termination of services.

 

11. Service Availability

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EKKO Ltd does not guarantee uninterrupted or error-free service.

 

Maintenance, updates, outages, or third-party failures may occur.

 

No service-level guarantees are implied unless expressly agreed in writing.

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12. Intellectual Property

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All software, workflows, AI logic, and materials provided by EKKO Ltd remain the intellectual property of EKKO Ltd.

 

Clients are granted a limited, non-transferable licence to use services during the term of engagement.

 

13. Suspension & Termination

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EKKO Ltd reserves the right to suspend or terminate services immediately if:

 

  • The Client breaches these Terms

  • There is suspected unlawful use

  • Platform providers impose restrictions

  • Continued service poses legal or reputational risk

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No refunds are due upon termination.

Cancellation rights, minimum subscription terms, notice periods, and refund eligibility are governed by the applicable signed agreements and Refund & Cancellation Policy.

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14. Changes to Terms

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EKKO Ltd may update these Terms at any time.

 

Continued use of services constitutes acceptance of updated Terms.

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15. Governing Law

 

These Terms are governed by the laws of England and Wales.

 

Any disputes shall be subject to the exclusive jurisdiction of the English courts.

 

16. Acceptance

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By using EKKO Ltd’s services, the Client confirms they have read, understood, and agree to these Terms in full.

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